🥇 1st Place Techstars Startup Weekend 2025

BehavAI: Smarter Support for ABA Therapy

Co-founded an AI-powered platform to optimize behavioral data in Applied Behavior Analysis (ABA) therapy.

My Role
Founding Designer & Front-End Developer
Team
2 co-founders
clinical advisors
Timeline
Jan 2025 – Apr 2025
(15 weeks)
Tools
  • Figma
  • GitHub
  • React

The Kickoff

We built a real startup powered by AI at Carnegie Mellon's renowned venture studio.

In a world of look-alike AI products and startups, clear purpose is hard to spot. I joined Carnegie Mellon's AI Venture Studio to learn how to ship something useful, using AI only when it removes friction and adds clarity.

We built a small team, chose a domain space, and started from zero. I scoped the problem, mapped the critical flows, and coded experiences for quick feedback, which set the course for our startup journey.

Me and my co-founder working hard (•̀ᴗ•́ )و

Choosing Our Domain

We chose behavioral healthcare, a field where therapists face relentless burnout and systemic stress.

ABA therapy illustration

After exploring several healthcare domains, we discovered Applied Behavior Analysis (ABA), a widely used, evidence-based therapy for autism and related conditions.

But the field is plagued by high burnout rates, minimal public recognition, and chaotic work environments.

We saw an opportunity to address these challenges through better tooling, giving therapists more time to focus on what matters most— their clients.

Meet Our Users

Designing for the therapists and supervisors who turn daily session work into life-changing outcomes.

Our primary focus are Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs), the providers who balance clinical oversight and direct intervention while navigating the operational realities that pull them away from client care.

SUPERVISOR

Board Certified Behavior Analyst(BCBA)

Clinical supervisors who oversee treatment plans

Responsibilities:

  • Analyze data from multiple RBT sessions
  • Create progress reports for insurer authorization
  • Make treatment adjustments based on outcomes
TECHNICIAN

Registered Behavior Technician(RBT)

Front-line therapists delivering 1:1 ABA sessions

Responsibilities:

  • Collect session-by-session behavioral data
  • Track client progress on specific goals
  • Document observations and interventions

The Core Problem

The tools meant to track progress have become the biggest obstacle to delivering care.

ABA therapy requires detailed session-by-session data collection to track client progress, yet the tools haven't evolved in decades. Providers face constant context switching that makes even simple tasks unnecessarily complex.

In a maze of disconnected touchpoints, it's time for something that truly connects care.

In-Session Time

EHR Systems

Paper Notes

Client Insights

Team Handoffs

In a maze of disconnected tools, it's time for something that truly connects care.

In-Session Time

EHR Systems

Paper Notes

Client Insights

Team Handoffs

Solution Preview

Introducing BehavAI, an AI layer that transforms scattered session data into structured, shareable progress reports.

Here's a sneak peek of the platform!

User Discovery

We studied ABA end-to-end so the product fits the work, not the other way around.

We shadowed an ABA practice, surveyed 150+ therapists, and conducted 15+ in-depth interviews to map how therapy data flows from RBT sessions to BCBA analysis to insurer reporting.

40%
of the workday spent on client paperwork
~3
data tracking systems per client
2+
rewrites before a report is final

Landscape Analysis

Legacy systems were built for compliance, but they can't evolve fast enough.

We analyzed leading ABA practice management systems like CentralReach and RethinkBH alongside general-purpose AI tools such as ChatGPT.

Our goal was to find where an AI documentation layer could add value without forcing clinics to abandon their current infrastructure.

CentralReachRethinkBHChatGPTBehavAI
ABA-specific documentation structureYesYesNoYes
AI assistance tailored to ABA reportsNoNoYesYes
PHI-safe, HIPAA-aligned AI workflowYesYesNoYes
Works on top of existing systemsNoNoYesYes
AI layer for practice-management & billing toolsNoNoNoYes

The Guiding Truth

Therapists needed support, not automation — so that's what we designed for.

We learned therapists don't want AI to take over, they want it to stay out of the way.

Every design choice focused on transparency and trust: clear structure, editable summaries, and straightforward tools that keep the therapist's voice front and center.

"I want an AI for notes because documentation NEVER ends. If someone makes robust tools for that, I'll 100% pay a ransom for it."

"I use ChatGPT all the time, but not for writing notes (...) you end up editing so much that it is not worth the time."

"AI is helpful for session notes (…) but I always have to remove identifying info first, which adds an extra step every time."

What we heard from therapists!

Design Constraints

Understanding the constraints of integrating AI into workflows that needed structure before automation.

ABA workflows are messy by necessity. Therapists juggle legacy systems, paper notes, and strict compliance rules while protecting client privacy. We needed to understand these constraints deeply before designing anything.

Constraint 1

Legacy Systems

Built for billing and compliance, not modern workflows or AI integration.

Constraint 2

Therapist Skepticism

AI-generated reports feel robotic and risk losing the therapist's authentic voice.

Constraint 3

HIPAA & Privacy

Client data must stay protected, and public AI tools aren't an option.

Constraint 4

Fragmented Data

Session notes, goals, and progress live scattered across different systems and formats.

Key Iterations

We explored different approaches to find the right balance between AI assistance and provider control.

Each iteration explored a different level of AI involvement in the documentation process. We tested approaches ranging from AI-led automation to provider-led collaboration, learning how much control therapists actually wanted.

Iteration 1: Live preview side-by-side AI generation

Iteration 1: Live preview side-by-side AI generation
Instant visibility into what AI is generating
Therapists can see and edit in real-time
Providers felt like passive observers, watching AI work without being able to guide the output
Clinical narratives lost their authentic voice and felt generic
No way for BCBAs to emphasize specific client progress or concerns

Iteration 2: Copilot for drafting and polishing reports

Iteration 2: Copilot for drafting and polishing reports
Gave therapists more agency, so they could ask for help when needed
Flexible support without taking over the document
Context-switching between chat and document created cognitive overhead for BCBAs
Difficult to prompt AI for the specific clinical language providers needed
Reports still required substantial editing to match their professional voice

Iteration 3: Dynamic modular cards with AI assist for creation and editing

Chosen Design
Iteration 3: Dynamic modular cards with AI assist for creation and editing
Clear division of control: AI suggests structure, provider decides content
Section-by-section editing helps BCBAs maintain their clinical voice
Flexible layout lets providers emphasize what matters for each unique client
Drag-and-drop structure gives full layout flexibility
Requires more upfront setup compared to automatic generation
Slightly steeper learning curve for providers new to the platform

Final Solution

Take a closer look at how the platform turns raw session data into decision-ready reports.

1. Start from client data to draft a report

Client information and session notes are uploaded to generate a structured draft based on patterns across sessions.

2. Shape the report layout to match the story

Drag-and-drop sections adapt to each client's progress, emphasizing breakthroughs or ongoing areas of growth.

3. Analyze content with integrated AI assist

AI Insights surface trends across weeks of data to inform clinical judgment and support intervention strategies.

4. Share, review, and act on reports together

Reports can be previewed, annotated, and exported in formats suitable for families or clinical supervisors.

Impact & Traction

From a classroom idea to real traction in the ABA community.

BehavAI gained momentum quickly — winning 1st Place at Techstars Startup Weekend Pittsburgh out of 30+ competing teams, and being selected to demo at Carnegie Mellon's AI Venture Studio Demo Day .

More importantly, early conversations with clinicians showed strong demand for a tool that reduces documentation load and clarifies progress across teams.

🥇 1st Place Techstars Startup Weekend 2025

“BehavAI can turn the data we already collect into regulation-ready reports (…) freeing more time for clients.”

Laura Cwynar
Laura Cwynar
Founder & Executive Director,
Allegheny Behavior Analysis Services

“BehavAI could transform how we monitor client progress (…) and help us catch issues much earlier across centers.”

Laura Cwynar
Andrea Lavigne
Chief of Service Delivery,
Autism Care Partners

Current Status

We've moved from a validated concept to a clinic-ready MVP with pilot testing on the horizon.

We've built a clinic-ready, HIPAA-compliant MVP, validated the core reporting workflows with therapists, and are now partnering with clinics for a closed beta. Next, we'll run live pilots to measure time saved per report and improvements in documentation quality.

Concept & Research
1
Complete!
Prototype & Validation
2
Complete!
MVP with Clinics
3
In Progress
Pilot & Outcomes
4
Next Step

Reflection

What this 0→1 journey taught me about designing for care work with artificial intelligence.

BehavAI team pitching at Demo Day

Us pitching BehavAI live at Demo Day!

Building BehavAI taught me how to design AI tools for a field where trust, accuracy, and empathy matter more than speed.

I learned how to work across ML, product, and clinical roles, how to turn messy workflows into clear interactions, and how to test with practitioners who carry real responsibility for real people.

More than anything, it reinforced that good healthcare design means listening closely and creating technology that supports human judgment instead of replacing it!